By researching themes and building Photoshop and InVision prototypes based on a preferred UI kit, we quickly settled on a new design and a general style guide. I designed the information architecture with the CMO while building UI components with Bootstrap, SASS, jQuery and Handlebars templates as needed, and built the infrastructure that let content editors maintain the site almost entirely on their own.

I picked Umbraco as the CMS to work within our .NET solution. Umbraco development focused on SEO-designed pages and a heavy emphasis on usability.